Opinion understands people.

Welcome to Opinion. We are Norways fastest-growing and largest independent market research agency. We are here to help you understand Norwegian consumers and shoppers.

Experienced full-service agency

Opinions history dates back to 1986, and contains a colorful bunch of people with a mix of innovative and traditional research capabilities. We have retained our entrepreneurial spirit and are currently 30 curious-minded research professionals, covering all fields in the wonderful world of consumer insight and market research. Quant and qual. Our common passion is to understand consumers; their habits, conscious and subconscious opinions, trends, inner dreams and aspirations. All to to help our clients develop better products, services, communication & marketing, now and in the future.

On the cutting edge of trends

In all modesty, we´re known to be pioneers and innovators in market research in our region. We were among the first in Europe to launch MROC´s (insight communities) as early as 2001, and are still #1 in Scandinavia. Yeah! We´re also market leaders in consumer trends research, with global as well as local experience. We have extensive experience in online qual, mobile qual and quant as well as other cutting-edge approaches. We´d love to chat about your next online project in Scandinavia, the most digital region in the world.

Number 1 in qual research

We are the leading local provider of qualitative research, with 11 experienced qual researchers and moderators, including some of the most acknowledged in the Norwegian market as well as internationally. We have a state-of-the-art focus group suite with two focus group rooms with one-way mirror observation rooms. We´re located at Vulkan (Grunerløkka), a vibrant and trendy area of Oslo. We are used to handling international projects. We offer live streaming and simultaneous translation services, And of course the best food if you plan to observe, as our closest neighbour is the city´s Food Halls.

Get in touch and let´s work together!

We know our quant research basics as well

Needless to say, as a full-service agency, we also offer some of the best and brightest quantitative researchers in the region, with expert skills in everything from sampling and development of questionnaires to multivariate analysis techniques, conjoint analysis and experiments. Bottom line, we cover all your research needs.

Here are our contact details for your convenience

For more information about our skills and offering, drop us a line, and we will get back to you promptly! Here´s a directory of our individual contact info, if you know who you´re looking for.


Here´s our address, contact info and a map of where we are.