John Lauring Pedersen
John Lauring Pedersen is the managing director in the company. John has worked in the research industry since 1989. He founded Norstat in 1997, and managed the company for 15 years, from 10 CATI seats at Lillehammer through expansion into 8 countries, IPO and acquisition by PE. He is also the chairman of Virke Markedsanalyse, the association for research agencies in Norway. From 2011 to 2020, he was the Norwegian representative for ESOMAR. John was awarded “Market Researcher of the Year” in 2007, by the Norwegian Market Research Association. His educational background is as a political scientist from University of Oslo, along with a PED from IMD in Lausanne, Switzerland.